The 6 Keys to Strategic Sales Growth for Trusted Advisors

Meet the NavStar Client AcquisitionTM System

Ancient mariners used STARS to chart the journey. Today, as a Trusted Advisor, you need to navigate the complex buying journey of your clients. But your guide is still the STARS. Six STARS to be exact to generate a book of business leading to significant, predictable and sustainable personal income growth.

1.    Targeting is Star One. The first proactive step is to know who you want.

2.    Messaging Is Star Two. When you find your who, use a message that is right for them.

3.    Client Acquisition Process Mapping Is Star Three. Map your process and eliminate any wasteful steps.

4.    Client Acquisition Success Scorecard Is Star Four. What gets measured gets managed.

5.    Lead Generation Is Star Five. Generating a prospective lead is like getting an at bat in baseball. You cannot get a hit if you don’t have an at bat.

6.    Feed The Funnel Is Star Six. Like the shampoo bottle says: lather, rinse, repeat. The funnel is your pipeline of qualified prospects who have a problem you can help solve and a budget to solve the problem.

To learn more, reach out to me at craig@smoothsellingforever.com or (630) 649-4943.